The most common way I see people referring to to the entirety of what I write about here.
I think that the popular Stephen King story sharing the title is a fairly direct allegory to the phenomenon. Pennywise is a Scarey Clown that knows all your worst fears who tries to make everyone you know Dead, holding the town of Derry in the grips of fear and evil. “Pennywise” being a loose reference to Payola and Intelligence.
10/24/25
I think It might just be another way to say evil. February 10, 2026
Big lightbulb moment. It is IT as in information technology and specifically the way it is used for this control purpose. I was feeling like I was getting closer with thinking It was a clown and short for ‘Italian’ like going along with the Roman empire thing and our modern conception of the clown with a painted face and red nose hailing from that era (having taken its inspiration from elsewhere according to the history of clowns I perused when I had this idea). I think it is both though and the IT explanation feels intuitively correct.
April 11, 2026